Raf Simon s joined Dior in April , after working at Jil Sander for 8 years and showed his first couture collection just a few months later. After the heavy personal stamp that John Galliano left, the challenge was to create a look that embodies the spirit of Dior yet brings a more youthful, playful side to it. Challenge accepted! While Dior was previously so famous for its over the top shows, and theatrical designs, commercially it was less successful. Since his debut, Simons managed to add a new ingredient to the look: accessibility.
Through the details, and luxurious cuts, the clothes were still a piece of art, but this time they could actually be worn by a real woman in a real world.
Together with his name sake menswear line, which redefined the menswear silhouette of the decade and through his work at Jil Sander and Dior, Raf Simons became one of the most powerful designers in fashion today.
He managed to bring reality back to Dior which is also supported by sales. Furthermore, during the period of last year 1st of — 1st of October , the company was among top 5 mentioned brands on Twitter in international Vogue magazines, and Nr. The brand also benefits from a wide array of influencers reaching a diverse audience range from Perez Hilton Nr. First and foremost, the full freedom and control of the creative director plays a key role.
Designers like Phoebe, Raf or Hedi were chosen not only for their ability to design products but mostly for their creative vision surrounding the whole brand and given full trust to change. Each of them had their own playgrounds. Ben Voyer does not work for, consult, own shares in or receive funding from any company or organisation that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.
It marks a significant shift from its usual home at Paris Fashion Week, which will only have a small show this year, but is just another in a line of bold and innovative moves by its creative director Hedi Slimane. Before Slimane, YSL was mostly selling shoes and handbags. Since he joined, its ready-to-wear line has been flying off the shelves.
The new name represents a tribute to the original — when its eponymous founder launched his ready-to-wear line in it was under the name Saint Laurent Rive Gauche — and uses the same font and nomenclature.
It also capitalises on its city of origin, which is especially important outside of traditional European markets. Fashion 8 Feb By Tony Chambers. The original Cassandre logo. Yves Saint Laurent and a model in front of his first Parisian boutique.
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