And while many of us cannot imagine their lives without the services that the internet provides, the key message for me from this overview of the global history of the internet is that we are still in the very early stages of the internet. It was only in that half of the world population was online; and in it is therefore still the case that close to half of the world population is not using the internet.
The internet has already changed the world, but the big changes that the Internet will bring still lie ahead and its history has just begun. The map shows the share of the population that is accessing the internet for all countries of the world. Internet users are individuals who have used the Internet from any location in the last 3 months.
The Internet can be used via a computer, mobile phone, personal digital assistant, games machine, digital TV etc. In richer countries more than two thirds of the population are typically online. And although usage rates are much lower in the developing world, they are increasing.
The internet has been one of our most transformative and fast-growing technologies. Globally the number of internet users increased from only million in to over 3. The one billion barrier was crossed in Every day over the past five years, an average of , people went online for the first time.
But how many people from each country are online? China and India take the top two slots despite having only 50 and 26 percent online , respectively. A chart of the top 10 countries is here. Clicking on any country in map shows how its users have changed over time. Means of connection include cable modem, DSL, fiber-to-the-home, other fixed wired -broadband subscriptions, satellite broadband and terrestrial fixed wireless broadband.
Excluded are subscriptions via mobile-cellular networks. A truly disruptive technological development has been the rise of mobile phones. The interactive visualization shows the latest global data. By changing to the chart view you can see that globally we only saw a very slow rise until the late s and then a dramatically faster increase in mobile device subscriptions since the beginning of the 21st century. Facebook, the largest social media platform in the world, has 2. Other social media platforms including Youtube and Whatsapp also have more than one billion users each.
These numbers are huge — there are 7. This means social media platforms are used by one-in-three people in the world, and more than two-thirds of all internet users.
Social media has changed the world. The rapid and vast adoption of these technologies is changing how we find partners , how we access information from the news , and how we organize to demand political change. Who uses social media? When did the rise of social media start and what are the largest sites today?
Here we answer these and other key questions to understand social media use around the world. We begin with an outline of key trends and conclude with a perspective on the rate of adoption of social media relative to other modern communication technologies.
The first social media site to reach a million monthly active users was MySpace — it achieved this milestone around This is arguably the beginning of social media as we know it. In the interactive chart we plot monthly active users, by platform, since This chart shows that there are some large social media sites that have been around for ten or more years, such as Facebook, YouTube and Reddit; but other large sites are much newer. TikTok, for example, launched in September and by mid it had already reached half a billion users.
To put this in perspective: TikTok gained on average about 20 million new users per month over this period. The data also shows rapid changes in the opposite direction. Once-dominant platforms have disappeared. In , Hi5, MySpace and Friendster were close competitors to Facebook, yet by they had virtually no share of the market. The case of MySpace is remarkable considering that in it temporarily surpassed Google as the most visited website in the US.
Most of the social media platforms that survived the last decade have shifted significantly in what they offer users. With 2. YouTube, Instagram and WeChat follow, with more than a billion users. Tumblr and TikTok come next, with over half a billion users.
The bar chart here shows a ranking of the top social media platforms, year by year. You can drag the slider in this chart to see the ranking for other years. The aggregate numbers mask a great deal of heterogeneity across platforms — some social media sites are much more popular than others among specific population groups. In general, young people are more likely to use social media than older people.
But some platforms are much more popular among younger people. This is shown in this chart, where we plot the breakdown of social media use by age groups in the US. If they do, the age gradient would narrow. This chart shows the percentage of men and women who use different platforms in the US. The diagonal line marks parity; so sites above the diagonal line are those more popular among men and sites below are those more popular among women.
Or, maybe human beings have difficulty trying to comprehend incomprehensibly large numbers. Traditional marketers love big numbers. For starters, Cisco projects the number of Internet users with increase from 3. Oh, and 4. But, video marketers can and do reach large segments of the global population. And while some segments are watching videos for entertainment, others are looking at food-related content, such as recipes, and cooking demonstrations.
You only need to reach the viewers who may be interested in what you offer. But, some video marketers have discovered the benefits of segmentation. That was until they honed in on a female audience and turned to contextual advertising — the practice of developing contextually targeted, hyper-relevant ads. The new approach drove double-digit brand favorability and purchase consideration lifts for Lime-A-Rita. Now, social video platforms enable you to target video ads by location, demographics, and interests — which tends to work better if you make relevant video ads for each segment.
So, despite the fact that there will be nearly 1. And whether you are creating branded content, video ads, or sponsored campaigns, it helps to know:. But, why use the amount of video that will cross global IP networks each month as your yardstick?
So, Cisco forecasts that 1 million minutes of video will streamed or downloaded every second in Okay, so how long would it take for an individual to binge watch 1 million hours of video?
The answer is: years and 2 months. Nevertheless, this puts a premium on getting your latest Internet video discovered. Video marketers have already experienced the prelude to this problem during the relatively short history of YouTube. So, this makes it even more important to build your subscriber base. Subscribers are your most loyal fans and will be notified of new videos and playlists to watch.
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