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Strategic Marketing Management. Email Marketing Examples. Customer Segmentation. Customer Lifecycle Management. Customer Journey Mapping Examples. Lead Scoring. Omnichannel Marketing. Marketing Cloud. Meet Email Studio. Build smarter email — from basic marketing campaigns to sophisticated 1-to-1 messages. See Email Studio in action. Learn why top brands trust Salesforce to help them drive success with email — and how you can manage customer journeys at scale using data from any source.
Watch Demo. Target your audience Build your best email Personalize your content Scale your campaigns. Target your audience. I would also look at QA test teams—the folks in the organization who are working with the development teams and testing the code before it rolls into production. Learn more about. Bringing development and operations together with real-time business metrics. Key Benefits Achieved results within hours of implementation Identified previously undetected performance issues Facilitated DevOps collaboration.
Challenge: Rapidly changing, complex environment required sophisticated monitoring Kevin Siminski, Director of Infrastructure Operations at ExactTarget, is responsible for making sure the technology that supports a broad offering of digital marketing solutions, delivers a positive experience to clients and their customers. Kevin Siminski. Director of Infrastructure Operations ExactTarget.
Access to data becomes an issue at scale, especially for teams who are using analytics tools. Without simple access to the underlying Salesforce Email Studio data, performance insights are difficult to obtain. The good news is that Salesforce provides a means to export all of your rich transactional for use in an external data warehouse. We have structured and modeled the available data to be easily consumed by your preferred analytics tools.
We make it easy to leverage all of your Salesforce marketing cloud campaigns in a preferred analytics tool. With data in hand, you have many choices to undertake the analysis. It is not uncommon for teams might choose powerful self-service data analytics and BI tools like these:. Openbridge has developed optimized systems that allow you to aggregate email data from Salesforce Marketing Cloud.
Our Salesforce marketing cloud architecture supports a code-free, fully automated migration of your data to a private data warehouse or data lake. This includes all the heavy lifting relating to data collection, processing, and storage of all the data points available within any ExactTarget tracking extract. D Want to discuss how to leverage Salesforce marketing cloud integration for your organization? Need a platform and team of experts to kickstart your data and analytic efforts?
We can help! Getting traction adopting new technologies, especially if it means your team is working in different and unfamiliar ways, can be a roadblock for success. This is especially true in a self-service only world. If you want to discuss a proof-of-concept, pilot, project or any other effort, the Openbridge platform and team of data experts are ready to help.
Reach out to us at hello openbridge. Prefer to talk to someone about ExactTarget? We can fully configure your account, including everything from lists and data extensions to authentication, IP warm-up, reply handling, campaign setup, and reporting. With this powerful digital marketing suite you will have the best tool to increase ROI of your email campaigns.
With Journey builder, FulcrumTech can help you develop and implement multichannel campaigns that respond to customers' behaviors, effectively guiding them through every step of their journey with your company and its products. Journey Builder can give a boost to your digital marketing sales program. With a powerful automated marketing platform, you can automate basic data imports and exports or a complex campaign in Journey Builder. The FulcrumTech team has extensive experience with Automation Studio, a Salesforce Marketing Cloud application that enables you to easily implement simple or multi-step automations.
We can help you use this automation marketing solution to generate leads, nurture prospects and customers, and save time getting it done.
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